Barnum Statements (What They Are, And How To Use Them On Women)

(Barnum Statements Are Also Known As Assimilation Bias Or The Self Reference Phenomenon)

If you’ve heard of “Barnum Statements” and have been wondering what they’re about – you’re in the right place. In this guide, you’ll learn how to induce the “Barnum Effect” inside a woman’s mind.

Before we do that, let’s do a quick mental experiment with me.

Think about your personality. Your true character. What’s it like?

I’m going to take a wild shot here in describing your character, so here we go.

I’d guess that some of the time you’re quite outgoing and sociable. Yet, at other times, you prefer time alone… you know, just to contemplate things.

What else?

Let’s see…

You don’t like being told what to think, and you naturally question things.

You also like to think that variety is the spice of life. And yet sometimes you also like some consistency in your everyday routine.

OK, now for the moment of truth…

…how close was I?

Was I more or less spot-on with my character assessment? Did that sum you up pretty well?

If you’re nodding right now, you may be asking yourself what just happened.

How can a complete stranger understand my personality? Especially someone I’ve never even met in the flesh?! Perhaps he’s psychic or something?

Ummm… no.

I’m not convinced psychic abilities exist. I’ve seen too much evidence that debunks psychic-ism quite effectively.

Yes, including the pseudo art of ‘mind-reading’.

In fact, that’s what this guide is all about. You’ll be making a woman think that you’re her soul mate by making her think that you can read her mind.

Is this deceitful?

Of course it is! (In fact, what I am going to show you in this article is what’s commonly accepted as the most manipulative persuasion technique in the world… no joke.)

But let me ask you…

You think that you can win at love without having to resort to deceit and deception?

I got news for you… the answer’s No.

The truth is that if you want to win in the game of dating women – being manipulative is not a choice at all. In fact, having Dark Triad personality traits is an advantage, and will put you far ahead in the game.

Think of it this way. Women are manipulative creatures themselves. They make themselves look a certain way, smell a certain way, move a certain way… all to attract the strongest, most dominant men out there.

Meanwhile, men manipulate women with their confidence, intelligence, and wit… making themselves look even stronger and more dominant than they really are.

Face it — the dating game is a game of manipulation, where the savviest manipulator (that should be you) wins. And the Barnum Effect can be one of your most powerful weapons in the game.

And you’re about to add it to your repertoire today.

Before we continue, though, here’s a friendly tip…

This is quite likely the most comprehensive guide on the Barnum Effect on the Internet. There’s lots to cover.

That means it’ll be all too easy to lose track of everything. And that’s very dangerous — the wrong application of the Barnum Effect can actually turn women OFF!

So, to make things easier for you, I created “The Barnum Effect Action Checklist.” It’s a free PDF document that you can refer to as you learn about the Barnum Effect and start using it on the women you meet.

After reading through this guide, go through the Action Checklist, ticking off the boxes as you go. It’s a steady, systematic way to master the Barnum Effect and make women fall in love with you… one after the other.

And there’s more…

In the same PDF document, I also share a BONUS technique called “Anti-Demand.” It’ll do two things for you:

1. First, in the unlikely event that you mess up the delivery of the Barnum Effect, Anti-Demand will save the interaction. It’ll give you as many chances as you need to evoke the desired reaction from the woman you’re with…
2. And secondly, Anti-Demand practically guarantees success with the Barnum Effect. It’s that powerful.

And yet as powerful as Anti-Demand is, it’s also pretty controversial — which is why I didn’t cover it in this guide.

You can only learn about it inside the Action Checklist, which you can download below.

Downloaded your copy yet? Go do it and you can continue below after that.

Rainbow Ruse: The Truth About “Mind Reading”

For centuries, people who had a magical gift for “mind reading” had been known to be rather… secretive.

Why?

Simple, really. It’s because of these two reasons:

1. It gave them power over others. Using their “mind reading” skills, they could build rapport with others quickly. This then enabled them to further manipulate those whom they had built rapport with… for money, and for fame.
2. If they were exposed, they could leave themselves open to prosecution or even execution. Why? Well, people see “mind reading” as sacrilegious, even satanic… it’s the ultimate “black art” of the occult.

The truth is that you don’t have to do a deal with the devil to “read minds”! We’ll show you how to do that in this article shortly, so keep reading.

Believe it or not, even today, many would believe that ‘reading’ people is down to psychic ability.

Funny how we tend to give supernatural explanations to things we don’t understand… even in this ‘enlightened’ age!

So, no, there’s no special powers to read a woman’s mind.

However, if you know the techniques that I am going to share with you next, you can then do the following:

You can get women to reveal certain things to you, which you can then use to exploit and manipulate her.

Continue reading to find out how you can do just that, and more…

It All Started With An Off-The-Mill Psychology Experiment…

Bertram R Forer was a celebrated behavioral psychologist back in the 1940’s.

Ol’ Bertie loved a good experiment. So, one fine day he got 39 students together and gave them a personality test.

Some weeks later he provided them each with a profile. He didn’t tell them they’d all been given the same personality profile.

They thought the profiles were individualized based on the personality test. Fools.

In fact, Forer, the old rogue, had copied most of the profile’s content from an astrology book!

And that’s not all…

He then asked them to check how accurate they thought their ‘individual’ profiles were. The results were astonishing…

They gave a score of 4.3 out of 5 on average, which equates to a whopping 85.2% satisfaction rate.

Let that sink in for a minute…

1. Forer gave the kids some fake “personality test”.
2. He then gave them the SAME cookie cutter personality profile. (These were plagiarized from some kooky astrology book, no less.)
3. An overwhelming majority identified with the profile completely.

They felt almost as if Forer had ‘read’ their personality dead-on.

Mind blowing, right?

So, what do you think had happened?

Had they all suffered from mass delusion?

Did Forer use Jedi mind tricks to get them to agree with the personality profile?

Were they all just fucking gullible?

No, no and hell, no.

The truth of the matter is this:

The test subjects were ready and willing to accept generalized descriptions of their personality… as long as they would fit into their world view and belief system.

This experiment led to the following conclusion:

People will believe that certain vague statements fit their personality… if they are vague enough.

And this is how you can make this insight work for you (when you want to build rapport with a woman):

When you phrase the statements in a certain (vague-ish) way, women will positively wish for them to be the truth.

That’s not all…

This desire (to wish for a belief or assertion to be true) is so powerful that their subconscious mind will override any doubt they have… and make them believe it to be 100% true.

Exciting, isn’t it?

Never, ever underestimate the capacity of the female mind for self-delusion! 🙂

How To Use The “Barnum Effect” To Seduce Women

What Forer had discovered was indeed pretty amazing.

Simply, it was the holy grail of persuasion, influence… and seduction.

Forer had called the phenomenon “Barnum Effect”. He had named it after the world-renowned circus entertainer and fraudster, PT Barnum.

Barnum himself was a legend in his own right.

If you’re familiar with Barnum, you’ll know that he practically manipulated his way to riches, fame and influence. It’s true.

How did he do that? By using his innate understanding of human psychology.

No mean feat, given that he was an illiterate man. Oh, and he was ugly as fuck.

His only “edge” was that he intuitively understood how to induce the ‘Barnum Effect’ in people.

Old Barnum had used this technique for monetary and status gain… but here’s the $64,000 question –

Can you use the same technique to manipulate women?

You bet! And I’m going to show you how to do exactly that next… so keep reading, alright?

So… How Greedy Are You?

With the Barnum Effect, you’ll be able to turn even the most attractive women (we’re talking 10’s here) to putty in your hands.

And guess what? It won’t matter if you look like Penguin’s ass (like Barnum), or if you’re a crack smoking bum sleeping under the bridge. The Barnum technique will work.

The truth is that your success with women will only be limited by how fucking greedy you are.

Let’s slow down for a minute though…

Before we take a look at the seductive power of the Barnum Statements, let’s find out why they work on women.

The number one reason is that women think that they’re special snowflakes.

In other words, a woman wants to feel that she is unique. One of a kind. You know, a special creation.

The typical woman like to view herself as being paragons of virtue…

Honest, polite, rational, level-headed, patient, etc.

She also likes to see herself as talented or gifted.

Here’s some shocking news…

A woman’s modesty is often false.

Deep down she wants others to see how great she is and to praise her highly.

This is often accompanied by a feeling that ‘if only the world would recognize our talents.’

And guess what?

If you appear to be “appreciative” of her talents then you’ll suddenly occupy that very special position in her heart.

Makes sense, right?

So, now that you have a good sense of how the Barnum Effect works, let’s take a look at how it works…

Foundations Of Barnum Statements: Common Psychology Traits

Right now, I’m going to take a guess about the type of person you are.

Yes, you. The reader.

Are you ready?

Since you’re reading this article on the “Barnum Effect”, here’s one thing that I already know about you…

You’re a curious learner, and you’re eager to learn new, exciting things.

You’re looking for ways to be better with the fairer sex. Particularly, on how to build rapport with a woman so that she likes you quickly.

You sometimes think that you have a great deal of unused capacity, which you haven’t yet used to your advantage.

Am I right so far?

OK, here’s more…

You want to feel that you’re experiencing everything life can offer… yet you sometimes worry you’re missing out on great opportunities.

You pride yourself as an independent thinker… and yet you sometimes have the tendency to be over-critical of yourself.

How am I doing?

Not too bad, right?

Now let’s try another test. Answer the following questions:

• Do you sometimes put things off?
• Do you find failure to be unpleasant?
• Have you ever fallen out with a family member?
• Are you sometimes slow to admit when you’re wrong?
• Have you ever felt insecure?

Chances are you answered ‘yes’ to at least one of those questions. For most people, it will be more than one. Or maybe all.

Unless you’re a cyborg, you would have experienced them at some time or another.

Here’s the thing: these are “truisms” that apply to almost everyone. You can say that they are pretty much universal!

Mentalists, astrologers, psychics, palm readers have used these “truisms” for their benefit…

And now’s the time for you to use them to your advantage… to dominate and control women!

Now, let’s take a closer look at the inner workings fo the Barnum Effect…

Barnum Effect: The Art Of Cold Reading

Let me be honest here. I could throw these statements out at pretty much anyone and I’d be right.

The reason? I’m making you fit these statements to yourself.

This is what we call the Barnum Effect. (Others usually know it as “Cold Reading“.)

And as you’ll see in this guide, it’s very useful when building rapport with a woman. In fact, it’s a key NLP seduction technique that can be deadly effective when used properly.

So, what’s the Barnum Effect exactly?

Here’s what. As you can see, the statements in the previous section are deliberately generic in tone.

(These are known as Barnum Statements, by the way.)

That’s entirely by design, of course. They’re so broad that they can apply to anyone.

However, Barnum Statements always involve very “personal” aspects of the target. This way, they feel personalized to the woman that you want to deliver to.

Following me so far?

When done correctly, she’ll feel as if you’ve got intimate and intuitive knowledge about her.

Even better… you’ll appear as though you already know what a woman wants before she even knows herself.

And this can be really attractive in the eyes of a woman!

Before you continue, though, I gotta warn you…

Because of its nature, Barnum Statements can indeed be abused for malicious purposes.

So, I’m assuming the best of you, and you’re going to use this technique for good, not for evil.

Next, you’ll learn how to “fake” a deep emotional connection with a woman – using nothing but Barnum Statements and psychological manipulation techniques.

How To “Fake” Deep Emotional Connection With Women

Anyone who understands women knows this:

Women prize emotions and “intuition” above all else.

As you should already know, this makes women more susceptible to the Barnum Effect.

To seduce a woman, you simply need to make her believe that you have a deep emotional bond with her.

You’ll want her to think that you understand her completely.

So how do you get her to feel that way?

You guessed it – by using Barnum Statements on her.

Get ready to take your dating into overdrive!

The next thing you must know about Barnum Statements is this:

You must follow certain rules.

Two rules, to be exact…

Barnum Statements – Two Simple Rules To Obey

Barnum Statements are the scripts we use to invoke the Barnum Effect in a woman.

Let’s look at a stock Barnum Statement and why it works so well.

Imagine that you’ve approached a woman in a bar or a coffee shop. After striking up a conversation with her, you say this:

“I sense that you’re extroverted and sociable most of the time… but sometimes you prefer some alone time.

Honesty and openness are two very important traits to you… for both yourself and your perfect partner.

Guys try to hit on you, but you’re skilled enough to know how to instantly spot the time wasters.”

If you think this sounds difficult to memorize, don’t worry. You don’t have to follow the script entirely.

All you need to do is follow two simple rules:

1. Make flattering statements. Everyone likes to think of themselves as good, honest, person. Therefore, use terms like good-hearted, open, caring, thoughtful, and hardworking generously.
2. Never ask her a direct question. This is very important. Asking her a question would ruin the illusion that you’re able to see her for who she really is.

Easy, right?

Once you’ve successfully delivered the Barnum Statement, guess what happens?

Firstly, she’ll feel an immediate rapport with you.

Secondly, her selective memory kicks in. She will make her retrofit everything you’ve said to her situation.

At this point, her subconscious brain will say to her:

Wow, not only has this guy held my attention, but he also “gets” me. He’s definitely worth talking to!

Awesome, right?

Now let’s take a closer look at Barnum Statements in action…

Barnum Statements – How To Use Them On Women

Look here…

It’s nothing short of miraculous the way a woman will fall for you when you tell her what she wants to hear.

When you do this right, she will trust you completely. Believe me!

She will give you access to her innermost feelings and open her heart to you.

And this, my friend, is the crux of the Barnum Effect – it will get her to trust you wholeheartedly.

(And when you’ve gotten her to trust you, then you can manipulate her…)

She won’t have any idea how you’ve done it. She’ll just think you’re on exactly the same emotional level as her.

Or, in women-speak, you’re her “soul mate”.

OK, now let’s look at how you can use Barnum Statements based on a couple of proven techniques…

Technique #1: Observation

To deliver a punchy Barnum Statement, you’ve got to WATCH her. Closely.

Sounds creepy, but it isn’t. Trust me. 🙂

Practice your observation skills.

You know, observe things like her age, social status, ethnicity, make-up, amount and type of jewelry, body language, general demeanor, posture…

All these characteristics will give you a few clues about her character, and what’s important to her.

Pay particular attention to age. This can tell you what stage she’s likely to be at in her life (and her corresponding priorities) –

• 20-30: Likely to be either a carefree party animal or maybe even beginning to settle down.
• 31-40: Looking for her perfect partner or regretting not having (enough) fun in her 20’s.
• 41+: Looking for a true, long-term companion. Or, she might be divorced or separated from a long-term relationship. Could be rediscovering herself after years of domestic life.

Technique #2: The Pollyanna Principle

The Pollyanna Principle illustrates an important phenomenon about women:

They will always accept positive statements about themselves. Correspondingly, they will always reject negative statements about themselves.

Does this surprise you? I sure hope not!

Research has shown this to be true… even when the positive statements are FALSE!

Yes, you read that right. Women will accept and agree with positive statements even if they are completely false.

And correspondingly, women reject negative statements (even if they are true).

So here’s the two main rules to obey when crafting a Barnum Statement:

1. Pepper your conversations with positive statements (even if they are false).
2. Avoid negative statements (even if they are true).

For instance, you could say to a loud, arrogant woman you’ve got your eye on:

“You seem like a confident, strong-willed person. You know, someone that knows her own mind and is a beautiful force of nature.”

Makes sense?

Technique #3: Congruency

Simply put: you’ve got to sound 100% convincing.

To sound convincing, you’ve got to BE convincing. You gotta first convince yourself that everything you say is 100% true.

Some people refer to this as Congruency. If you believe in what you’re saying you’ll give off a confident, trustworthy vibe.

Here’s something to keep in mind though…

Barnum Statements are NOT universally foolproof.

There could be instances where the Barnum Statement doesn’t register well with her.

So where’s what to do when she disagrees with a Barnum Statement:

Move on to the next Barnum Statement quickly.

Don’t explain yourself. Just keep plowing!

QUICK NOTE: Let’s say your Barnum Statement didn’t land. You delivered it, and she flatly replies, “Um, no, not really… I don’t know why in the world you’d think that.” What do you do then?

Here’s the answer – you use an Anti-Demand, that’s what! It’s a powerful technique that makes her FORGET the failed attempt, and even makes her like you more for being so thoughtful. Learn how it works in the Action Checklist – if you haven’t downloaded it yet, you can

get it here now

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Technique #4: The Build-Up

Delivering Barnum Statements can be like doing standup comedy at times.

And like comedy, the “Build-Up” is important.

A comedian will never go straight into a punchline.

Correspondingly, you shouldn’t go straight to the Barnum Statement.

If you start everything by saying “You’re this” and “You’re that” you’ll sound pretty weird in no time at all.

Here’s what to do: start with a short lead-in.

For example, say:

• “I couldn’t help but notice that you’re…”
• “I’m a pretty good judge of character, and I think you’re…”
• “I’d love to talk to you as you seem like the kind of person who….”

Easy, right?

Technique #5: Avoid Absolutes

Pro-tip: never phrase your statements as an absolute fact.

This means that you should avoid using “absolutes” – you know, phrases like these: always, entirely, every time, never, etc.

Instead, use words that can she can interpret in different ways, such as:

• sometimes
• somewhat
• now and then
• often
• at times

For example, you shouldn’t say:

“I think you’re always the type of person that helps everyone out.”

Instead, say something like:

“I think you’re often the one who helps people out.”

You’ll find the woman to be more agreeable if you’re not being absolute.

Technique #6: The Feedback Loop

When you’re delivering your Barnum Statements, do this:

Make sure you pause for three or four seconds in between Statements.

This has two main benefits:

1. You’ll get to observe her for non-verbal cues to see if you’re hitting the right notes. Carefully watch her body language; it’s more revealing that one she actually says.
2. You’ll give her the chance to keep talking if you hit a “hot” spot. Remember… if a woman takes over a conversation then there’s a good chance that she’ll just talk herself into falling in love with you!

By maintaining a Feedback Loop, you’ll be able to craft more hard-hitting Barnum Statements on the fly. 🙂

And again: If a Barnum Statement fails, use the Anti-Demand technique to keep her engaged until you succeed. It’s a powerful “failsafe” in conversations with women – and it’s pretty controversial, too, which is why I “protected” it in the Action Checklist.

Check it out here

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Technique #7: Fractionation

If there’s one thing that you can do to turbocharge your Barnum Statements to the next level, then it’s this: get her to fractionate.

Make no mistake… Barnum Effect + Fractionation is a killer combo!

If you’re not familiar with Fractionation, then here’s what you need to know –

It’s a Mind Control technique which you use to put a woman through an emotional roller coaster. By making her feel both sadness and happiness in a short period of time repeatedly, you’ll get her to be emotionally addicted to you.

(Notably, Fractionation is also the technique used in Hollywood movies and romance novels which make them so addictive to women.)

To learn how you can use Fractionation (and other Mind Control tactics) to increase the effectiveness of your Barnum Statements, watch my free Masterclass by clicking here:

Online Mind Control Masterclass (Click Here)

You’ll be asked to enter your email address. Your invite will be emailed to you after you enter your email address on that page.

See you at the Masterclass!

Frequently Asked Questions

Why Are Barnum Statements So Effective On Women?

Like everything else in seduction, it’s all about female psychology.

You should know that the female species are wired rather differently than us guys.

And if there’s one thing you need to know about the female brain which is different from the male’s, it’s this:

Women make important choices in their life based on “intuition”.

Women are emotional creatures. They seldom (OK, never) use logic to make decisions… especially when it comes to love and dating.

Do you know someone who constantly complains about her boyfriend, but stays with him anyway?

Yes, I’m sure. Have you wondered why she’s like that?

Here’s the reason:

While her boyfriends might be an asshole, she has an emotional connection with him.

This emotional response then tells the woman’s subconscious:

“This guy makes me feel something, so he must be worth staying with.”

Makes no goddamn sense at all, but there you go.

And, luckily for us, this is a major flaw in the female brain which we can exploit to our advantage.

What Is The Most Effective Way To Build Rapport With Women?

Here’s the key to making a woman like you quickly:

You want her to believe that you know her better than she knows herself.

And guess what? You can do that quickly with Barnum Statements.

This way, you’ll be different from the other guys who try to hit on her with cheesy “Pickup Artist” lines. You’ll build real emotional connection with her, fast.

And once you’ve built a strong emotional connection with a woman, she’ll stick with you, through thick and thin.

(Just like a woman who sticks with her asshole boyfriend no matter what.)

Make sense?

The Barnum Effect also exploits another flaw: a woman’s selective memory.

Here’s how…

When a woman thinks back to past events, she tends to filter out everything else which doesn’t fit with her present narrative. 

Let’s do this thought experiment:

Think back to a positive event in your life. What happened? How did you feel?

Now, try and force yourself to think of some of the negative aspects of that event.

Chances are you can’t, even though there most likely were some.

Why?

Well, here’s the explanation:

• Your brain has labeled this event as a positive experience.
• Your subconscious has edited the facts of the event to fit your perception or narrative.

Interesting, right?

What Should I Do After Using The Barnum Effect?

So, you’ve successfully used Barnum Statements to build emotional rapport with a woman. That’s a pretty incredible feat – so, congratulations!

So, what comes next?

Well, that all depends on what you want. The choice is yours, whether you want this woman for a year, a month, or just one night…

Frankly speaking, I’m not here to teach guys about “Game” or “Pickup”.

I’m not about short-term relationships or one night stands at all.

Truthfully, my techniques are overkill if all you’re looking for is to sleep with random skanks you meet at the bar.

However, if you’re looking for something deeper and more powerful, then you might just fit the bill…

My techniques are about controlling and dominating women. (That doesn’t sound too politically correct, but fuck it.)

If you’re looking for the same thing – power, control and dominance over women – then continue reading.

There’s a world beyond Barnum Statements and it’s this:

Mind Control.

What Is Mind Control?

Mind Control is 100% different from the conventional “Pickup Artist” and “Dating Guru” shit that litters the Internet these days.

An example Mind Control technique is Fractionation.

With this tactic, you’ll invoke both positive and negative emotions in your target.

In short, you’ll make her feel both happy and sad in succession.

Why would you want to do this?

Well, here’s the reason:

Attraction isn’t just about positivity.

Love is not just about “happy” feelings. As you probably already know, relationships are not about sunshine and rainbows.

In fact, a lot of long-lasting relationships are pretty fucked up in nature. Think about it.

There’s a good reason for this…

Women are addicted to emotional drama.

This means that to make a woman addicted to you, you’ve got to give her “drama”. In fact, a little “emotional turmoil” is good for her (and you).

“Force” her to experience a rollercoaster of emotions… and you’ll put her in a hypnotic state… and guess what? Once she’s in this state, she will so susceptible to your ideas that you can use it to do…. whatever you want.

Yes, whatever you want… the possibilities are limited only by your imagination. 🙂

To discover how you can use Mind Control on women, sign up for my Online Masterclass –

Request Invite For Online Mind Control Masterclass

In this Online Masterclass, you’ll learn a slew of Mind Control tactics to do this one thing:

Dominate a woman and make her devoted to you for life.

To continue, click this link and follow the instructions.

P.S: Got questions about Barnum Statements? Enter them below and I will reply personally.